Fit2Run currently shows the Friends & Family Sale extra 10% off footwear, and that 10% off voucher at the top of this page is the lead offer. It is best for shoppers who are buying footwear already reduced in the sale, because the code specifically takes an extra 10% off footwear in the sale. If you are buying full price items and you are a rewards member, the Friends & Family 20% off full price items will usually save more.
Buying sale footwear. Use the 10% off voucher at the top of this page, because it is intended to apply to footwear in the sale. For example, on a $120 sale pair the voucher takes 10% off the sale price ($120, percent 10% off) and the final price is $108, so you save $12. This is the quickest way to reduce the price of already discounted shoes.
Buying full price running or walking gear and you are a rewards member. Use the Friends & Family 20% off full price items. On a $120 full price item, 20% off (percent 20% off) gives a $24 discount and a final price of $96. The 10% footwear code does not apply to full price items, so the 20% off is better for full price purchases if you are eligible.
Buying sale items with very large markdowns. The site lists sale offers up to 92% off and up to 89% off, plus fixed reductions up to $250 off and up to $70 off footwear. Those sale prices can be far lower than anything a percent code gives. If a sale style already carries a very large markdown, buy at the sale price; the amount saved by the sale itself will usually beat a small additional percent on a full price purchase. The 10% voucher is written for footwear in the sale, so it will take 10% off the sale price of eligible shoes.
Buying Fill Prize products or selected member items. There is a separate 10% off Fill Prize products for members. If your cart is only Fill Prize items covered by that offer and you are a member, that targeted 10% may be the relevant saving.
Newsletter signup and new or occasional shoppers. Signing up to the newsletter is the only signup offer here. It does not appear as the lead offer and is best considered if you want future specials rather than an immediate guaranteed discount.
Compare the totals on your cart and take whichever leaves the lower final price. The 10% footwear voucher above applies to footwear in the sale; the 20% off applies only to full price items and only for rewards members. Our records show 6 percentage codes in the 12 months to October 2026, the biggest was 15% off (April 2026) and the typical code was 10% off, and our team carried out 6 checkout tests across 6 offers in the 12 months to October 2026. Use the voucher or the sale price that gives the lowest final total for your specific items.