The lead offer is the 10% off your order promo code shown at the top of this page, and it is best for general purchases where no specific sale price applies. Use that promo code at checkout to take 10% off your basket; it cannot be combined with other offers.
• Small orders under $100. The 10% off promo code is the cleanest saving on small full price purchases. On a $120 order, for example, the code takes 10% off ($12), so you pay $108 and save $12. The code applies site wide and is the simplest route to savings on low value carts.
• Mid size orders where a specific deal applies. If you are buying a selected SR32 2nd grade product that is in the flash sale, use the 15% off SR32 2nd grade deal instead of the 10% code. For example, on a $350 SR32 2nd grade item the flash sale takes 15% off ($52.50), leaving $297.50; the 10% promo would save $35 and leave $315, so the flash sale saves you more on that product.
• Buying a single low priced model on deal. For purchases of items listed at fixed deal prices, such as the GR35 at $94.95 or flashlights starting at $59.95, you normally get a better outcome by buying at the shown deal price. The GR35 for $94.95 is a straight price, so you pay $94.95; the 10% promo code cannot be combined with other offers, so you cannot apply the code on top of that deal.
• Accessories priced under $339.995. Those accessory deals are standalone prices and state they cannot be used with other offers. If an accessory you want is shown at a reduced price under $339.995, buy it at that price rather than trying to use the 10% code, because the terms bar combining.
• Newsletter signup. Signing up to the newsletter may give you future special offers, but it is not the main page promo and is only relevant if you want first time or recurring mailing benefits rather than an immediate discount.
Use whichever option leaves you with the lower total. If your cart includes a selected SR32 2nd grade item, the 15% sale on that product will often beat the 10% promo; for regular full price items the 10% promo code is the best single step. The terms state codes cannot be combined with other offers, so do not expect to stack the 10% code with the sale price.
Against our records: in the 12 months to October 2026 we listed 16 Imalent offers (12 sales and deals, 4 codes). Percentage codes in that time were typically 10% and the biggest was 10%. Our team carried out 3 checkout tests on Imalent offers in the 12 months to October 2026, with 2 screenshots kept as proof.