Tailwind desired to produce outstanding content for the then-emerging Instagram and Pinterest, which were visual social networks. They created scheduling and analytics tools for their own use. They soon discovered that their friends and relatives needed the same tools for their various businesses.
Tailwind changed the company's focus so that it now addresses the marketing needs of numerous small businesses, not just their own. The ideal times to post and suggested hashtags to increase engagement. Create and schedule Pins of designer calibre. In the future, they want small businesses to be able to advertise like large ones.
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