JMP The Label is running a 10% off storewide deal as its headline offer, available to all shoppers. With multiple discounts and special pricing on specific pieces, you'll want to pick the option that saves you the most depending on what and how much you're buying.
For small basket shoppers under $125: If you're buying one or two basics, the general 10% off storewide discount is your best starting point. However, if you have your eye on a specific item, check whether JMP has it priced out individually—the Vegas Strappy Cut Out Bandeau Bikini Top and London banded cheeky bikini bottom are both available for $78.00 each, which might beat the percentage discount depending on the regular price. Similarly, the JMP Canvas Bag is priced at $35, so grab it at that fixed price if you want a bag without calculating percentages.
For orders between $125 and $200: Free shipping on orders over $125 becomes active alongside the 10% off discount. Combine the 10% storewide deal with free shipping to maximize your savings. This pairing is particularly valuable on mid-range hauls, where the 10% discount plus saved shipping fees add up noticeably.
For shoppers targeting specific items: Several pieces have individual discounts that may outperform the blanket 10% offer. The San Juan Skimpy String Bottom in Lime Green Check has 37% off, and the Scrunchie Secret Garden offers 12% off. These beat the standard discount, so prioritize them if they're items you want anyway.
For sale hunters: Up to 50% off sale styles and up to 67% off final sale styles represent the deepest discounts available. If JMP has marked items down this far, these are the deals to hunt for—they'll save you far more than the 10% storewide offer.
At checkout, only one offer applies, so compare what you're buying against the available options and apply whichever produces the larger discount. For newsletter subscribers or first-time customers, signing up for the newsletter may unlock additional special offers and promotions worth exploring before you shop.