Lovehoney's main offer this season is the Extra 15% Off + Up to 70% Off Black Friday in July Sale, which stacks an additional discount on top of the already reduced sale prices. This deal works best if you're shopping during the sale period and looking to maximize your savings on a larger order. The best choice for you depends on your basket size and whether you're a first time customer.
First time customers with smaller baskets: If you're new to Lovehoney and spending under $50, sign up for the newsletter to claim 15% Off Your First Order. This gives you a straightforward discount on your initial purchase and sets you up to hear about future deals.
Shoppers adding specific items to a moderate basket: The 3 for 2 Panties deal works well if you're buying three or more pairs of panties. Calculate whether this bundle offer saves more than the percentage discounts available on those same items during the sale. For example, if three pairs are marked down during Black Friday in July, compare the final price using 3 for 2 against the price using the extra 15% discount on the already reduced sale price.
Larger baskets during the Black Friday in July Sale: When the sale is active, the Extra 15% Off + Up to 70% Off Black Friday in July Sale is your strongest option. You're getting up to 70% off selected items already, then stacking an extra 15% on top of that. This combination produces the deepest discounts on a full basket, especially if you're buying multiple items across different categories rather than just panties.
Customers buying full price items outside the sale: The Black Friday in July deal only applies to sale items, so if you're shopping items at full price, neither the extra 15% nor the up to 70% discount will apply to those products. In this case, the newsletter signup remains a solid option for new customers, or you can wait until the next sale period starts.
At checkout, Lovehoney allows only one offer to apply, so compare the savings each option produces with your specific basket. Add your items, then check which combination gives you the largest discount: the sale prices with the extra 15% stacked, the 3 for 2 on panties, or the first order 15% if you're signing up. Take whichever produces the bigger saving on your total.