Founded in 2016 Mideer is a center for creativity and learning for children between the ages of 2 and 8, aspiring to be an international center for creativity grounded on the culture of the world. They operate on the core value that art and culture need to work together with globalization and multiculturalism to bring about change and better lives for families and children all over the world through their products. They try to bring teachings that ultimately bring art into the mainstream society, a process which they wish to bring children into the world, and let them appreciate art. As of now, their toys can be purchased in 68 countries and areas around the world.
It is their toys to develop children’s sense of beauty, to ignite their imagination and create new ideas, and to contribute to the formation of numerous cognitive skills. It correlates with the trend of contemporary consumers’ demand on more educational, innovative, beautiful and high quality toys, as well as toys which involve art.
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