Today, the brand embraces the modern No nonsense woman and her quest to say no to the nonsense in her life, whether that is working in a non-traditional female career or managing her status as full-time head of household. No nonsense introduced the first control-top pantyhose in 1976, which quickly became a hot household commodity.
The No nonsense brand's purpose is to keep her Courageous, Confident and Comfortable as she says no to the nonsense in her life. It now spans a full line of modern products such as sleepwear and outerwear as well as the brand's core competency in leggings, tights, socks and hosiery.
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