Their founder, Ari, needed a mobile practical training method to stay in shape while serving on a remote island in the Peace Corps. After repairing with dozens of ideas he discovered that only looped resistance bands could provide a complete strength, stretch and stability training platform that's deployable anywhere.
The concept was developed in the Peace Corps as a way to obtain a full-body workout anywhere with minimal resources. Staying congruent with their company heritage, they maintain a triple bottom line business strategy (people, planet, profit). The gym is no longer too far away or too expensive. Customer service and the achievement of their customers’ personal fitness goals are tops on their priority list.
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