The 30% off coupon at the top of this page is the lead offer for Ulla Popken, and it is aimed at new customers who spend $39 or more. That coupon gives a straight 30% discount on first orders of $39+, and it covers womens fashion from Ulla Popken, GINA LAURA, Studio Untold and JP1880. It is the first thing to try if you are new to the store and your cart hits the $39 threshold.
Big cart, many full price items. If your order is well above $100 and contains mostly full price dresses, tops and outerwear, start with the 30% off coupon for new customers. For example, on a $100 order the 30% coupon takes 30% off then leaves you paying $70, so you save $30. The 25% off code for tops or the buy two items 25% code would leave you paying $75 and save $25 on the same $100 of eligible items, so the 30% coupon is better for a high full price cart when you are eligible.
Buying one or two tops only. If you plan to buy a single top and you are not a new customer, the 25% off tops code is the one to use, provided the top is in the eligible collection. If you are a new customer and your single top order reaches $39, the 30% new customer coupon still gives the larger saving (30% vs 25%). Note that the 25% off tops code cannot be used with other offers.
Buying two items. The 25% off when you buy two items code is useful when both items are eligible and you are not able to use the 30% new customer coupon. On a $80 pair of items, 25% off leaves you paying $60 and saves $20. If you are new and the $80 cart meets the $39 threshold, compare that result to the 30% coupon (which would leave you paying $56 and save $24) and pick the lower total.
Shopping the sale. If the pieces you want are in the sale, the marked down price applies automatically. For selected styles the site shows up to 80% off and casual dresses up to 59% off. If the item you want is already reduced on its product page, use the sale price rather than a code, because percent off codes generally cannot be applied to already reduced items unless the terms say so.
When choosing between the options, calculate the final cart total with each applicable discount and take whichever leaves you with the lower total. Only the 25% tops code is explicitly barred from combining with other offers; where terms are silent, do not assume codes stack.
Against our records, a 30% code is the typical percentage we see for Ulla Popken in the last 12 months, and the biggest code in that period was 50% off. Our database shows 38 offers listed for Ulla Popken in the 12 months to October 2026 (34 codes and 4 sales). Our team also ran 33 checkout tests across 33 offers in the 12 months to October 2026 and kept screenshots for 16 of those tests, which helps explain how frequently percentage codes and sales appear.
