12 | 12's hero offer is up to 50% off sale styles, a deal that works well for shoppers hunting for discounted pieces across the collection. The store also runs free shipping on orders over $150, plus a newsletter signup for first time customers. Your best saving depends on what you're buying and whether you're a new or returning customer.
Buying full price items or a small basket: If you're putting together a small order of regular priced pieces, the newsletter signup offer is your best starting point. New customers can sign up for 15% off their first order, which often beats the shipping savings on smaller spends. This is especially useful if you're only buying $50 to $100 worth of items, where the percentage discount will save you more than free shipping would.
Shopping the sale section: 12 | 12's up to 50% off sale styles is the headline to watch here. Sale pieces already carry significant reductions, so grab what appeals to you from that section and calculate your total before checking out. If you're hitting $150 or more on sale items alone, free shipping will also apply, which stacks nicely on top of the sale discount.
Larger baskets of full price items: Once your order reaches $150 or more on regular priced merchandise, free shipping on orders $150+ becomes your practical advantage. You'll avoid the shipping charge entirely, which typically adds up on higher value orders.
Returning customers on any basket: The newsletter discount is for first time customers only, so if you've shopped with 12 | 12 before, your choice is between the sale discount (if you're buying from sale styles) or free shipping (if your order hits $150+). On smaller orders, neither deal applies, so simply proceed to checkout.
Only one offer applies at checkout, so compare your specific basket total and what you're buying. If you're a new customer with a small order of full price items, the 15% newsletter discount will likely save you the most. If you're hitting the sale section or spending above $150 on full price stock, go with whichever discount cuts deeper for your particular haul.