arena is the genuine waterwear brand for sports enthusiasts and athletes. Wherever there are water sports, arena wants to be the brand that top athletes and water sports enthusiasts look to for the highest-performing gear and clothing.
They think that one of the secrets to their brand's success is their ability to capitalise on their expertise and experience in the field of elite competition swimwear while simultaneously investing in research and innovation to create a best-in-class product line. Horst Dassler, president of Adidas France and a sports visionary, is the son of Adidas founder Adi Dassler and the creator of the arena brand.
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