In 1980, Edward D. Spitaletta, the company's founder, had an idea that would completely alter the way that retail merchandising was done. Clip Strip created a point-of-purchase merchandising tool in the 1970s after conducting extensive research and development that would transform the "dead space" around the edges of retail shelving and displays into areas for selling, cross-selling, and upselling. As a result, the original Clip Strip Brand Merchandising Strip, the first merchandising strip, was created. Thousands of global consumer product manufacturers and retailers have benefited from the sales of this product and the company Clip Strip in the hundreds of billions of dollars.
Clip Strip is still one of the most widely used merchandising tools in use today, 35 years later. Through a wide range of sign holders, hang tabs, shelf dividers, peg hooks, literature holders, and POP display construction components, the company has since expanded to give its customers even more opportunities to influence their purchases. To improve your product merchandising at the point of purchase, they still design products today. To discuss everything from retail displays to visual marketing to technology aimed at bridging the gap between store owners and the omnichannel shopper, they have launched a new blog called POP Fuel in true next-level fashion.
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