James Michelle offers a 15% off code that works on your order and is best for shoppers buying full price items who want a straightforward discount at checkout. However, James Michelle regularly runs clearance and sale events where the savings can be bigger, so your basket size and what you are buying matters when you choose between them.
Under $50 and buying from the regular collection: The 15% off code is your best option. On a $40 order, for example, the code saves you $6, bringing your total to $34. Sale discounts apply only to marked down items, so if you are browsing full price pieces this code is the only deal available.
Under $50 and buying from sale or clearance: Check what discount the sale item carries. If you are buying from the Fall Flash Sale at 40% off, that beats the 15% code. On a $40 clearance item at 40% off, you pay $24, a saving of $16. If the item is on the smaller Up to 30% Off Sale Styles promotion, the math depends on the exact markdown: 30% off a $40 item leaves you $28, while the 15% code would leave you $34, so the sale wins again.
$50 to $100 and buying full price: Use the 15% code. On a $75 order, it saves you $11.25 and brings your total to $63.75. You also get a free necklace added to your cart automatically because your order is over $50.
$50 to $100 and buying from sale or clearance: The sale or clearance discount will beat the 15% code in most cases. A $75 item at 40% off costs you $45, saving $30, versus $63.75 with the code. The free necklace still applies, so you get both the discount and the gift.
Over $100 and buying full price: The 15% code saves the most in percentage terms. On a $150 order, it takes off $22.50. You also qualify for free shipping, which saves you the carrier fee. The free necklace applies too.
Over $100 and buying from sale or clearance: Again, the sale discount usually wins. On a $150 item at 40% off, you pay $90, a saving of $60 versus $127.50 with the code. Free shipping applies to your order, and you get the free necklace.
When you have a choice between the 15% code and a sale discount on the same item, work out the final price with each and pay whichever is lower. The code cannot combine with other promotions, so you pick one or the other, never both. The free necklace and free shipping thresholds sit apart from these discount rules, so you get those when you qualify, regardless of which offer you use.