LILLEbaby's headline offer is 15% off sitewide, which applies to most of your shopping at the brand and works well for shoppers buying carriers or accessories at regular prices. However, the brand runs several other deals that may save you more depending on what you're buying and how much you're spending, so it's worth checking which offer gives you the biggest discount on your specific basket.
Shopping for a complete carrier at regular price: The 15% sitewide discount is your best bet for general purchases. If you're specifically buying the Complete Airflow in Charcoal Silver, however, you can skip the percentage and take the $50 off that deal instead—compare both savings in your basket to see which one wins.
Buying from the Summer Sale: LILLEbaby runs a Summer Sale with up to 25% off selected items, which will beat the 15% sitewide offer on eligible sale products. If the item you want qualifies for the Summer Sale, that's the deal to use. The Endless Summer Sale offering up to 15% off carriers is generally weaker than the 15% sitewide deal, so the sitewide offer is usually the better choice unless the carrier itself appears in the Summer Sale.
Looking for a specific accessory: If you're after the Pocket Pouch Universal Baby Carrier Pocket, the $5 off deal on that item takes precedence, though you should still check whether the 15% sitewide offer would save you more on that lower price point.
First time customers: If you haven't shopped at LILLEbaby before, signing up to the newsletter will give you access to special offers and promotions, which may include additional discounts beyond what's listed here. That's a smart first step before checking out.
Remember that only one offer applies at checkout, so compare the savings each deal would give you on your basket and choose the one that puts the most money back in your pocket.