Sara Naghedi founded Naghedi in 2016 after being bored of the wastefulness of seasonal fashion and witnessing handbags fall out of style every few months. So she set out to create a timeless and long-lasting collection that could be worn throughout the seasons.
Naghedi strives to eliminate the need to constantly update bags that are eventually discarded. Their items are created with the modern woman's adaptability and elegance in mind. The brand bags are handwoven individually, and their expert weavers can only manufacture one or two bags every day. They aim for ethical and long-term practices. They work directly with their factory and pay frequent visits to maintain the highest operational standards.
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