Soru Jewellery is showing a 30% off Everyday Diamonds Collection coupon code at the top of this page, and that code is best for shoppers buying items from the Everyday Diamonds Collection who can use a promo at checkout. The code takes 30% off qualifying Everyday Diamonds pieces and is the top listed offer here even though there are broader sitewide and sale deals further down the page.
Big baskets made of sale items (most savings): If most of what you want is marked sale, the Mid Season Sale up to 70% off is usually the biggest saver because it applies directly to sale prices and does not require a code. For example, on $300 of items eligible for the up to 70% sale, the discount at the top end is 70% off, so you pay $90 and save $210. The mid season up to 60% sale and the 30% off diamond sale are similar but smaller; pick the highest applicable sale percentage for the items that are eligible.
Large purchase of Everyday Diamonds or other diamond pieces: Use the 30% off Everyday Diamonds coupon at the top of this page when your cart is mainly Everyday Diamonds Collection items. For example, on a $500 Everyday Diamonds order, the code takes 30% off, leaving $350 and saving $150. If your cart instead contains general diamond pieces covered by the 30% off diamond sale that requires no code, compare which items are in the Everyday Diamonds Collection versus the broader diamond sale before deciding.
Mid size baskets of mixed items ($150 to $350): If you have a mix of non sale items and sale items, check whether the sale price items get a larger percent off than the sitewide codes. The 15% off sitewide code reduces every non sale item by 15% at checkout, so on a $200 mixed cart where $120 is non sale and $80 is sale not eligible for additional discounts, the 15% sitewide code saves $18 on the non sale portion. Compare that total to applying the 30% Everyday Diamonds code only if most of the value is in Everyday Diamonds items.
Small baskets and first order shoppers: If this is your first order and you can sign up to receive the newsletter, the signup 10% off first order may be the simplest saving on a small purchase that is not in any sale. For a $80 first order, the 10% newsletter saving lowers the price to $72 and saves $8. The site also lists a 10% off matching set offer and a 10% off sale items code; those only apply where matching sets or sale styles are the items in your cart.
Our records put the biggest percentage code in the 12 months to October 2026 at 20% off and the typical code at 18%, so the 30% Everyday Diamonds code is larger than the usual percentage codes we have seen. Our team tested 13 Soru Jewellery codes at checkout in the 12 months to October 2026.
Choose the single offer that produces the lowest total for the exact items in your cart. If most of what you buy is on the up to 70% Mid Season Sale, that sale will normally beat any percentage coupon. If your cart is mostly Everyday Diamonds Collection pieces, use the 30% off voucher at the top of this page. Do not assume discounts stack unless an offer’s terms explicitly say they do, and where a sale states it cannot be used with other offers, pick the one that gives the lower final price.