The 20% off promo code at the top of this page is Ulta Beauty's main offer, giving you a discount when you spend $15 or more. It applies to selected items only and is worth comparing against the brand's current sales and bundle deals depending on what you are buying.
Small orders under $15. You won't qualify for the promo code, so look at the free gift offers instead. A free sample pack comes with your order at no extra cost, or if you are buying a specific item like Burberry Hero Large Spray, you get a free pouch included.
Orders from $15 to $50. The 20% off promo code is your best option for general shopping, as it beats the percentage sales on most products. On a $30 order, for example, the code saves you $6 and leaves you with $24 to pay. If you are buying specific bundle items, however, compare it against the dedicated offers: the Kristin Ess shampoo and conditioner bundle at $22 beats the code on those two products alone, the Divi shampoo and conditioner bundle with 20% off is strong if you want that exact pair, and the Joico jumbo bundle with 15% off works out to real savings if you stock up.
Orders from $50 to $100. The 20% off promo code remains your default choice for mixed shopping. On a $75 order, it saves you $15 and brings your total to $60. The Curlsmith buy one get one 50% off sale is worth your attention if you are buying two Curlsmith items of similar price, since 50% off the second item beats the 20% code on that pairing. The buy 3 get 1 free deal on Love Wellness products also beats the code if you are stocking up on that brand.
Larger orders over $100. The 20% off code continues to apply, saving $20 on a $100 basket and $30 on a $150 basket. Again, the Curlsmith buy one get one 50% off deal outperforms the code if your order is built around two Curlsmith products, and the Love Wellness buy 3 get 1 free deal beats the code when you are buying four or more products from that line. Check the up to 30% off sale for selected products across perfume, hair and skincare, though remember it only applies to marked items and you need to check which ones qualify.
Choosing between offers. Work out your total with the 20% off code, then check whether you qualify for any of the category or bundle deals. The Curlsmith, Madison Reed, Divi and Joico offers apply only to those specific products, so they do not compete with the code on a mixed basket, but they do on single brand orders. The code does not combine with other discounts, so you cannot stack them. Take whichever gives you the lower total at checkout.
On the 12 months to October 2026, we tested 14 Ulta Beauty offers including 3 percentage codes, where the biggest was 20% off in March 2026, matching today's offer. The biggest sale or deal in that time was up to 55% off in December 2025, so if you are not in a rush, December often brings larger discounts than you see here.