Sephora's headline offer is a code that earns you 4x points on all foundation and concealer purchases, which is valuable for building your beauty rewards balance. For shoppers buying specific product categories, Sephora also has several targeted deals and a public sale promotion worth comparing against your planned purchases.
Buying foundation or concealer: The 4x points code on top of the page rewards your foundation and concealer shopping directly, boosting your Beauty Insider points on those items. If you are stocking up on these products, this code will stack your points faster than a standard purchase. For a $100 foundation and concealer order, for example, you would earn 400 points instead of the usual 100, a significant boost to your rewards account. Compare this against the up to 50% off sale items deal described below if your products happen to be included in that promotion.
Buying eyeshadows: The buy two, get one free offer on Sephora Collection Colorful Eyeshadow gives you an immediate price reduction on that specific line, valid through September 30, 2026. On a $60 order of three eyeshadows (two at regular price, one free), you would pay for only two, saving $20 on your basket. This beats any percentage discount on those items.
Buying face sheet masks: The buy three, get one free deal on Sephora Collection Face Sheet Masks works similarly, giving you a free mask when you add four or more to your basket. On a $40 order of four masks at $10 each, the free one saves you $10, reducing your total to $30.
Buying Grande Cosmetics products: If you are a Beauty Insider member, the 20% off selected Grande Cosmetics skincare and hair products (valid through December 31, 2026) applies online. On a $50 Grande Cosmetics order, this saves you $10, bringing your total to $40.
Setting up recurring orders: The 5% discount on auto replenish orders applies across skincare, hair, perfume, and other beauty products if you choose to subscribe. On a $100 order, you save $5. This builds up over time if you reorder regularly, though you can cancel anytime through your Beauty Insider account.
Browsing the broader sale: The up to 50% off sale items promotion applies to makeup, skincare, hair, and fragrance across the store. This offer cannot combine with other deals, so use it only when none of the targeted offers above match your basket. Since "up to 50%" varies by item, check individual product pages to see the actual discount before adding items.
Looking for gift sets or skincare under a budget: Sephora has fixed price options including gift sets under $100, under $75, or under $35, plus skincare under $30. These are priced as marked and are useful when you want to shop to a specific budget, though they exclude additional discounts.
For gift cards or starter sets: Digital gift cards start at $10, and sale items begin at $3.50, giving you low entry points if you are browsing without a specific list.
When you have items in your basket, compare the final totals: use the 4x points code if you are buying foundation or concealer, apply the buy one free deals if your basket includes eyeshadows or face sheet masks, take the 20% off if you are a member buying Grande Cosmetics, or choose the up to 50% off sale promotion only if none of the targeted offers apply. Since most of these deals do not stack, pick whichever option leaves you with the lowest total at checkout.