The 25% off voucher at the top of this page is the lead offer for Bruno Magli, and it is best for shoppers buying items that are explicitly marked as selected styles. That voucher takes 25% off those selected styles when you add the promo at checkout. If the item you want is not a selected style, the 20% off storewide code that appears below is the next most relevant sitewide option.
Under $150, single full price item: If the product you want is one of the selected styles, use the 25% off voucher. On a $120 selected style, for example, the 25% voucher takes $30 off, leaving a $90 total. If the product is not part of the selected styles list, use the 20% off storewide code instead, which would take $24 off a $120 item and leave $96.
$150 item deals or marked price items: Many specific deals are already priced (for example the Romeo Black for $150 and Marco for $150). Those deal prices generally state they cannot be used with any other offers. That means the listed $150 price is the price you pay; a percentage code should not be expected to stack with those deals.
Order at or above $200 and you want free delivery: Free delivery applies on orders over $200. If your cart of selected styles totals $200, the 25% voucher reduces that to $150 and still leaves the order eligible for free delivery because the free delivery threshold is the order value; if free delivery eligibility depends on the prediscount threshold the site will say so at checkout. For a $200 selected styles cart, the 25% voucher gives a $50 saving (final $150). If your items are not selected styles, the 20% storewide code reduces $200 to $160 (a $40 saving) and also meets the free delivery threshold before or after discount depending on the site terms.
Sale styles and steep discounts: For sale items such as those listed as up to 58% off, or specific sale prices like the Mila Loafer at $299.99, the sale price is often the best route because many sale listings state they cannot be used with other offers. Where a sale is up to 58% off, that will usually beat any sitewide percentage on those sale styles.
First order email signup: The 15% off first order code applies only to first orders. If you are a new customer buying a nonselected item, that 15% may help, but it will save less than the 25% code on selected styles and less than the 20% storewide on nonselected full price items.
Which to choose: compare the total after applying the relevant discount and take whichever leaves the lower final price. Use the 25% voucher when the item is a selected style and the coupon applies; use the 20% storewide code for full price items that are not selected styles; take the sale price for items explicitly reduced and marked as not combinable with other offers. Our records show the biggest code in the 12 months to October 2026 was 25% off, that 25% is the largest percentage code we have seen, and our team ran 10 checkout tests across 10 offers in the 12 months to October 2026 (7 with screenshots).