The £25 off voucher at the top of this page is actually the Up to 70% Off Sale plus free shipping on orders $89 and up, and it is best when you are buying sale items that qualify for the up to 70% reduction and your cart reaches $89 so shipping is free. That code is the page lead; use it on sale items where the advertised percentage applies. If you are buying full price items, the Holiday Sale 30% off site wide or the 30% off over $99 code will often save more on larger non sale baskets.
Small carts under $89: If your order is under $89, free shipping from the lead code does not apply. Use the 30% off over $99 only if you can reach its $99 minimum; otherwise the 25% off wigs and hairpieces is the clear pick for hair items. For example, for a $80 wig, the 25% off code gives a final price of $60 and you save $20, while the lead sale code may not apply if the wig is not in the sale.
Carts between $89 and $99: The lead code gives up to 70% off on sale items and free shipping because you meet the $89 threshold. If the items you want are marked as clearance or sale, try the lead code first. If buying full price non sale items in this band, the site wide 30% holiday code will not apply if a $99 minimum is required, so the lead sale code or full price promotions are better.
Carts $99 and up: The 30% off orders over $99 code applies once your cart value is over $99, so for mostly full price items it is often the better option. Example on a $120 order of full price goods: applying 70% off would reduce to $36 (you save $84) if those items are in the qualifying sale; using 30% off gives $84 (you save $36). Use the offer that actually applies to the items in your cart, sale or full price. If your $120 cart is full price and not in sale, take the 30% off over $99 code.
Buying clearance or marked down items: Clearance deals of up to 91% off require no code and apply only to sale products. If a clearance price is already steeper than 70% off, the no code clearance price wins. For example, a clearance dress originally $120 reduced by 85% is $18, which is cheaper than 70% off that same original price.
Our records show the biggest percentage code in the 12 months to October 2026 was 50% off, and the typical percentage code was 31% off. Our team tested 73 Especially Yours codes at checkout in the 12 months to October 2026, which helps explain the variety on the page.
To choose between offers, work out the total for your exact items: start with the original prices, apply the sale or code that actually covers those items, and take whichever approach gives the lower final price. The Free Shipping Orders Over $125 code cannot be used with any other code, so do not try to combine it with the lead sale code when choosing a cart that meets $125.