The 10% off coupon at the top of this page is the lead offer from For Love & Lemons. It gives 10% off any order and is best if you are buying full price items or if your basket does not meet other offer conditions. Use it when you need a straightforward percent off across your cart.
Small orders under $100. If your cart is mostly full price and totals, for example, $120, use the 10% off coupon. On a $120 order, the code takes 10% off (percent 10%), so the final price is $108 and you save $12. The coupon applies site wide subject to listed exclusions.
Sale purchases and big percent sale items. Sale styles marked down at up to 60% off are already reduced on their own, and those reductions apply automatically. If you are buying marked sale items, compare the sale price to what the 10% coupon would take off the same items; often the sale markdown saves more. For example, buy $300 worth of marked sale styles: the specific 20% off for orders of $250 or more applies only to marked sale styles, so that discount takes 20% off (percent 20%), giving a final price of $240 and a saving of $60. By contrast the 10% coupon would make the same $300 turn into $270, saving $30, so the sale 20% is better for a $300 basket of marked sale items.
Orders of $250 or more. If your basket is $250+ of marked sale styles, the 20% off $250+ sale offer is the stronger percentage on those sale items and also unlocks free FedEx Ground Economy shipping, which is listed for orders over $250. If your $250+ cart is full price rather than sale, the 20% $250+ offer does not apply because its terms say the discount applies only to marked sale styles; in that case the 10% coupon is the usable option.
Buying knits or multiples. For knitwear, the buy 1 knit get 1 50% off deal requires two items and will often beat a flat 10% coupon when the second item is half price. Compare the total of two knits at full price then apply the second item 50% off versus taking 10% off the two item total to see which leaves the lower total.
First purchase and new account. The 10% off your first purchase is for first orders and requires creating or signing in to an account; that is a valid option for new customers and sits alongside the site code only when terms allow.
When choosing between offers, pick the one that results in the lowest final price for the same items. Use the 10% coupon for full price carts and small orders, use the sale percentage discounts (up to 60%, extra 25% or the 20% off $250+ when those apply to marked sale styles) for sale item baskets, and use the knit buy one get one 50% off when you have two qualifying knits. Free shipping applies to orders over $250 as stated, so include that in the final total when it changes which option is cheapest.