On a mission to help spread love to as many people as possible, Morris Helzberg opens the first Helzberg Jewelry Store on Minnesota Avenue in Kansas City, Kansas. Since 1915, They’ve been on a mission to make people feel loved. Put their100+ years of diamond expertise to work in service of life’s biggest moments, from engagement rings to wedding bands and gifts for every occasion.
When Barnett Helzberg Jr. proposes to Shirley Bush, the love he feels sparks a thought: Everyone should feel like this. Everyone should feel loved. This romantic notion inspires the now-iconic I AM LOVED lapel button featuring Helzberg Jr.’s own words, “Buy her a diamond or give her a button, but in any case, tell her she's loved.”People all over the U.S. and around the world start sharing their love with the famous pins. They’re still available today: they’d love to give you one (for free!) at your local Helzberg store.
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