Sunspel's headline offer is 10% off your first order, making it a solid entry point for newcomers to the brand. However, if you're buying men's underwear, you'll want to compare this with the tiered discounts available on larger purchases—these can deliver better savings depending on your basket size.
Shopping for a smaller order under $100: If you're a first time customer placing a modest order, the 10% off your first order deal is your best bet. New customers who sign up to the newsletter will get the same 10% discount on their first purchase, so either route works equally well at checkout.
Buying multiple pairs of men's underwear: This is where Sunspel's volume discounts shine. If you're adding three or more men's underwear items to your cart, you qualify for 10% off. Buy six pairs and you'll get 15% off instead, and if you're stocking up with twelve pairs, the discount jumps to 20% off. Calculate the final price for each option in your basket—the tiered underwear discount will often beat the flat 10% first order offer once you hit these thresholds.
Shopping the wider sale: Sunspel regularly discounts underwear across the site, with up to 20% off available on selected styles. Check if the items you want are already included in this promotion—if they are, you're getting the same discount as the 12 piece bulk offer, so there's no need to hunt for additional codes.
Combining offers: Only one discount applies at checkout, so once you've added items to your basket, compare the final price under each available offer and select whichever saves you the most. The first order discount, the newsletter signup, the tiered underwear deals, and the broader sale discounts are all separate options—pick the one that delivers the largest saving for your specific purchase.