S.W. Basics creates the purest skincare on the market. Their formulas contain no more than five ingredients and are free of preservatives, sulphates, parabens, cruelty, fragrance, and other strange synthetic whatchamacallits. When you keep it simple, every ingredient counts.
It means there's more shea butter in their Cream, more rosewater in their Cleanser, and more avocado in their Serum, which is why S.W. Basics products are so effective while remaining gentle enough for even the most sensitive skin. Their entire premise is that fewer ingredients equal gentler skincare. And the less complicated your routine, the better. Their products are effective, simple to use, and accessible to all.
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