The INKEY List is running a 20% discount with a promotional code as its main offer, available to all shoppers on the website. This is a strong sitewide deal that applies to everything in the store, though the brand also has a range of additional discounts, bundle offers, and free gifts that might save you more depending on what and how much you're buying.
Small basket under $35: If you're ordering just one or two basics, the featured Summer Sale code giving 20% off sitewide is your best bet. You'll get free shipping on any order over $35, so if you can stretch to that threshold it's worth the extra saving. First time customers should check whether the 15% first purchase code might apply instead—it's a smaller discount, so the 20% sitewide code is preferable if both are available to you.
Basket of $35 to $100: Again, the 20% sitewide voucher code is your starting point. However, if you're buying five or more products, pause and check the value of the 20% off offer that applies specifically to orders with five items or more, as it delivers the same discount without needing a code. If you're planning to buy a bundle, a free washbag comes with bundle purchases, which adds a small bonus gift to whichever percentage discount you qualify for.
Larger baskets over $100: The 20% code remains solid, but you should also consider whether you're shopping during a sale period. If The INKEY List has marked products as sale items, the 30% off sale products offer could beat the 20% code on those discounted lines. Existing customers with access to the insider sale get up to 30% off everything, which would be worth more than 20% on any basket size. If you're buying multiples to hit five items, the 20% off five or more items offer (no code needed) matches the code discount and saves you the step of applying it.
Special scenarios: If you're purchasing the free gift items on offer—whether a Hyaluronic Acid Serum or washbag—these stack on top of your percentage discount and represent genuine added value. These gifts come while stock lasts, so they're worth grabbing if they're still available with your order.
Remember that only one offer applies at checkout, so compare what's available in your basket before you complete your purchase. The percentage codes cannot be combined with other discounts, so you'll need to calculate which single option—whether a percentage off, a tiered volume discount, or a public sale rate—gives you the biggest saving on your specific items.