The New York Times Store's headline offer is 15% off your purchase, which applies to everything in the store and gives an immediate discount at checkout. This is the best starting point for most shoppers, though the store also runs several other promotions worth considering depending on what you're buying and how much you spend.
The 15% off deal is your go-to for general shopping. If you're picking up a mix of items like apparel, mugs, books or accessories, this will deliver a solid saving across your whole basket with no minimum spend required.
For shoppers buying sale items, the clearance sale offering up to 50% off sale products may save you more than the 15% discount. Compare the two at checkout and pick whichever gives the larger saving on your specific selection.
If you're after branded snacks, the table of cookies for $100 is a fixed price option that might work out well if you're buying cookies in bulk. You'll want to calculate whether this bundle price beats the 15% discount applied to the regular cookie prices.
For smaller purchases, the gifts under $25 selection and the cookies wrapping paper for $12 are both worth browsing if you're looking for something specific at a set price point. These aren't discount offers but rather curated product collections, so compare them against the 15% off if you find something you like.
If you're a first time customer, signing up to the newsletter before you shop gives you 10% off your first order. You'll want to weigh this against the headline 15% deal—since the 15% offer is publicly available, it's almost always the better choice for your first purchase, unless the newsletter signup produces a code that stacks with other promotions or has a higher percentage.
Only one offer applies at checkout, so add everything to your basket and compare which option produces the biggest discount on your total. The 15% off deal will beat most other promotions for a standard shop, but it's worth checking the clearance and bundle prices if you're buying sale products or bulk cookies.