Jared Leto, an investor, musician, and founder of the company, and Jonathan Keren, who established the Mediterranean health brand Maapilim in 2016, met by coincidence. Leto made plans to meet Keren after becoming intrigued by the flavors and textures of Maapilim's goods.
In a stroke of kismet, the two got along and started daydreaming of new vistas and the possibility of collaborative projects. This environment had an impact on the ingredients in Twentynine Palms products, from the fatty acid-rich Evening Primrose to the antioxidant Prickly Pear.
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