The key lies in the patented Voloom plates. Bevelled platforms perform labour-intensive work, giving the impression of a double or even tripled volume. The waffle pattern of the plates diffuses any pattern still present in the hair and gives the underlayers a more natural appearance, resembling naturally textured or waved hair. Additionally, the plates are coated in ceramic to safeguard the hair.
Voloom is the greatest invention since bread (despite the fact that Modern Salon Magazine referred to it as the "greatest invention since bread for women with flat hair" in its article). However, it does allow many women to regain their confidence and move on to more important matters by allowing them to stop worrying about their hair.
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