From the start-up, Will & Bear created its first collection with both men and women in mind. To achieve a timeless look, they kept their designs straightforward while honouring the work of the designers that came before them. Natural fibres were prioritized in Will & Bear material selection since they were aware that anything they produced would eventually return to its original location.
The Will & Bear first collection reflected the earthy tones of Australian landscapes and was crafted from 100% Australian wool. This philosophy guides how they create each new style they create. After the swift success of the Will & Bear first line, they realized they had to practice "good business," and one way to achieve so was to make a positive social impact on issues that were important to Will & Bear.
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