Pricing a product involves consideration of various factors, including the nature of the product, target customers, and overall business strategy. Lower prices typically lead to higher sales volume but lower profit margins per sale, while higher prices may result in fewer sales but greater profit per unit. Selling to businesses (B2B) often allows for higher pricing compared to selling to individual consumers. It's essential to anticipate increased customer support demands with higher sales volumes. Researching similar products on the marketplace can provide valuable pricing insights. Additionally, it's important to account for platform fees, as even small charges can significantly impact profit margins, particularly for lower-priced items.