With the mission to create scents that make you feel instantly at home, Jen Reed created Life in Lilac. In 2017, when all she saw on her Instagram feed were luxury goods, she began sharing affordable fashion and home goods recommendations. Looking to connect with and expand her community, The Sister Studio, Reed came up with her own candle brand, Life in Lilac, in 2021.
Making people feel welcome and warm in their space was another key inspiration for Life in Lilac. The scents that Jen creates come in her beautiful hand-painted lilac jar. Each candle boasts an affirming reminder, like Always Welcome or Wonderful & Worthy. Life in Lilac hopes that their beautiful jars are a daily reminder that you are part of their family. Life in Lilac is where family, friends, and fragrance create community.
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