My 1st Years is running a mid-season sale with up to 50% off sale styles, alongside a sitewide 30% off offer. The mid-season sale is the better choice when the items you want are marked as sale styles, while the 30% off deal saves you money on full-price merchandise and anything not in the sale section.
On sale styles: The mid-season sale takes up to 50% off teddies, toys, blankets, clothing, and bed, bath and home accessories that are tagged as sale items. A teddy marked down to $40, for example, could come down another $20 at 50% off, landing at $20 and saving you $40 from the original price. This is the strongest option for reduced items. The 30% off sitewide deal also applies to sale styles if you prefer to use it instead, but the mid-season sale will save you more on anything already discounted.
On full-price items: The 30% off sitewide discount is your option here, as the mid-season sale applies only to marked sale styles. On a $60 full-price item, 30% off brings it to $42, saving you $18.
The mid-season sale is valid until October 17, 2026, and the 30% off offer is available while stock lasts. Both are applied on the My 1st Years website. Compare your basket against both offers by checking whether your items are tagged as sale styles; if they are, use whichever deal saves more, and if they are not, go with the 30% off sitewide discount. The mid-season sale marks the biggest percentage reduction My 1st Years has offered in the year to October 2026.