With over ten shoe collections, including BELLE, TATA, 73Hours, TEEN MIX, and BASTO, Newbella is a sizable fashion and sports industry group that spans three key business sectors: footwear, sports, and apparel. They were founded in 1992. The goal of Newbella has always been to develop a "light fashion" shoe brand. The majority of products use designs that are light in colour, light in decoration, light in technology, and light in material to produce more light and supple shoes for women and to promote a quality but simple way of life.
There is no limit to posture. Newbella opposes viewing women's walking posture from a single fixed viewpoint in favour of encouraging women to interpret their own posture in order to more fully define and sublimate "light posture." Through the power of "light pose," women are urged to pay closer attention to their emotions, bodies, and lives. Newbella is of the opinion that women can better enjoy light fashion with the aid of a "light pose."
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