Tru Niagen is running multiple discount deals right now, with 20% off sitewide as the page's headline offer. This flat percentage discount works well for most shoppers, but the brand has also layered in subscription savings, bundle pricing, and tiered offers that may save you more depending on what you're buying and how you plan to purchase.
For a small first order under $50: Start with the 20% off sitewide deal, which applies to everything. If you're buying the Tru Niagen 300mg product specifically, you might find the standalone bundle pricing even better—this product is listed at $49, which could work out cheaper than taking 20% off a higher regular price. If you're signing up as a newsletter subscriber, take a moment to check whether the sign up offer gives you a better saving before you shop.
For a mid-range order between $50 and $80: The 20% off sitewide deal remains your best bet for a one-time purchase. If you're interested in trying a subscription, though, 30% off your first subscription order beats the flat 20% discount for new subscribers.
For a larger order over $80: Stick with 20% off sitewide for a standard one-time purchase. However, if you're committing to a subscription, the math shifts: you'll get 30% off your first order (or 20% off ongoing months), which will likely beat the one-time 20% deal. The Niagen Plan also promises up to 30% off the retail price, so compare that against the flat percentages before you check out.
If you're buying specific products: The 300mg capsules are available at $49 fixed pricing, the Pro 1,000mg at $116, and the NAD+ Immune Boosting Duo at $85—all listed as standalone deals. Compare these bundle prices against taking 20% off the regular prices for your basket. There's also a fall sale offering up to 35% off select products, so check whether your items are included.
If you plan to reorder regularly: The subscription offers are worth your attention. You'll get 30% off your first order and 20% ongoing, plus 10% off every order with free shipping if you prefer that option. Over multiple purchases, subscription savings compound significantly.
At checkout, you can typically use only one offer, so compare the dollar amount saved across the options available for your basket size and purchasing method. The 20% sitewide discount covers most situations, but subscription commitments and the bundled product pricing can deliver better value if they match your needs.